With high-end residences rising on every corner, exclusivity no longer feels exclusive. The ultra-rich, no longer impressed by just marble floors and skyline views, are seeking distinction in design, experience, and story. For a brand that positions itself as truly premium, the challenge isn’t just about selling space—it’s about proving why this address is unlike any other.​

Note: This is an on-going project.

The brief: Position W's latest project for a premium residency.

The insights: High-end properties in Singapore are becoming oversaturated; the ultra-rich are buying based on differentiation.

The idea: Playfully incorporate the brands quirkiness identity while maintaining an elegant facade.
 

Building in construction and the Sales Gallery opening soon, have a sneak peak on the Brochure below.