Start Here
Continue Here
Leave Wanting
UI Design
The brief: New product launches.
The insights: People favor brand sentiment over new products.
​
The idea: Craft engaging and bombastic campaigns.
Including BNPL seems only inevitable for a bank. CIMB took this as a challenge to create the next image for its product titled: Easy Pay. In an already saturated market, how does one stand out?
MAS is poised to take full advantage as travel opens up to the public. As people rushed to their favourite destination, the race is on the build a new rapport with print and digital flyers.
Social media content.
Social and digital always on campaigns can sometime become routine, but I always challenged myself and my team to look into user insights and explore trends that may arose conversation.
The brief: Brand building for a tech-wear company.
The insights: Wearables are thought of in limited categories.
​
The idea: Gamify the fashion experience
I have been freelancing since I started my professional career and this project stands to be a highlight that allowed me to exercise beyond creativity onto my brand building experiences.
You never forget your firsts.
Radio DJ, Technical Director, Videographer/editor, Project Manager
Collaboration between Minnesota Children's Museum and BestBuy to create an ad.
Collaborations with big brands and state government to produce TV and Digital content.
-
Liaise with outside partners, State Arts Board and broadcast stations
-
Digital content planning and creation, including recruitment and marketing videos
-
Graphic Design, Video Editing, 2D Animation, Audio/Sound Editing
Running the floor of a live news broadcast and conducting field reporting.
Radio and Digital content exploring the conversation of minority culture and mental health
-
Work with the Health Centre to promote mental health awareness
-
Organised news broadcast as floor manager and director
-
Weekly radio DJ session