Write out the unfinished stories.
This campaign concept was kickstarted based on an exchange I had with my rideshare driver(s). Not all drivers choose to be hustling in their cars, some turned to Grab for a career during the pandemic.
While we embrace the efforts of our drivers, one can't help but empathize with their story of layovers and terminations. As the worst of Covid-19 seem to be behind us, we start our initiative to get back on track together.
With a platform dedicated to our drivers, we give potential employers a place to discover a vetted and publicly reviewed workforce with a hardworking spirit. Although we'll lose some full/part time drivers, we look to the positives of restoring our people.
Fun fact, this initiative was actually proposed to our client. They liked the approach and eventually opened doors for additional projects.
Whether you're travelling to your hometown or making a visit to a tropical hotspot, get a unique token that you can use to accessories your kicks.
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Tie it with your laces resembling the Chinese coin knot, an auspicious symbol and sign of vitality, protection, and life force energy.
Once you're back from your travels, share or trade these souvenirs with someone. Whether its cities, states or oceans apart, bring a token home from a Vans store and share the memory of your holiday.
A high school project that I constantly look back on to remind myself that design is ever changing and there is always space for innovation and improvement.