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What does it mean to celebrate? When the NETS brief came, the only thing that I could think of is, why just one day? Then the campaign grew, it was not just a single KV or 6-Sheet or Post, but a holistic approach to what leads up to that one day/
The brief: (Confidential) The insights: (Confidential)
The idea: Why wait for that one special day, when everyday could find itself celebrated.
The Anti-Festive Festive Campaign
NETS_12
NETS_345
NETS_7
NETS_12
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NETS was a unique project because the client was more enamored with my copywriting than my proposed visuals because they thought it could apply to the overarching brand message of the organization.
A look into alternate concepts.
Port F8-08 (1) copy
Port F8-09
Port F8-GA
Port F8-08 (1) copy
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You ever get the feeling that your rejected concepts were better than the ones they chose?
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